Alain Jouenne, that’s me, a creator-artisan who works with his mind, his heart and his hands to dress your feet.

I first apprenticed in Paris to become an orthopaedic shoemaker and then moved to Milan to study at the Fashion Design School.

Upon graduation, I returned to complete my proficiency in orthopaedic shoe-making, though I decided ultimately to join the world of fashion.

Next to my job for the big names of French fashion, I developed my own activity as a creator-artisan, specializing in bespoke shoes for a faithful clientele around the world.

Additionally, I create unique thematic shoes for business companies as well as for private customers.

Launching my own brand has been a dream of mine for a long time. It is now a reality and I am pleased and proud to present you here my Femme, Homme and junior collections.

My philosophy

It can be stated in few words: top quality materials and manufacturing, inventive neat design and fair prices.

To achieve the highest quality, I select all materials scrupulously at the finest purveyors. I oversee manufacturing and finishing, which are executed with the utmost attention to detail.

Concerning style, I aim for well-balanced shapes, harmonious lines and colour combinations. I prefer natty to flashy, real to fake, sense of humour to nonsense.
A shoe’s design must please the foot as much as the eye.

With respect to value, my collections’ shoes offer bespoke quality at ready-to-wear prices.